Your free guide to search engine optimization.
The meta description tag is an HTML element that contains high-level information about a Web page's content. Usually, the Web browser does not display that information to the visitor. The meta description tag is a meta tag with a "NAME" element specifying a description, which Web developers use to describe what the page is about to a search engine spider. The description is invisible to Web page viewers, although sometimes Google and other search properties use it as the description in search engine results. In some cases, the search properties use the entire meta description for the search engine results description. In other cases, the search engines use the first part of the meta description, and/or pull the rest of the description from the Web page's content.
<META NAME="description" CONTENT="Company Name is the leading Blue Widget manufacturer. We deliver outstanding Blue Widgets from Someplace.">
