seo guide topics

• What will SEO do?
• HTML Organization
• Broken Links & Errors
• Linking & Site Maps
• Robots.txt
• Title Tag
• Meta Description Tag
• ALT Attribute
• Optimizing Content
• Search-Friendly URL
• Targeted Keywords

Your free guide to search engine optimization.

Optimizing Website Content

One of the most important factors in achieving high visibility success across the major search properties is having keyword phrase-rich textual content that a search engine spider can crawl and index. The content of a Web page is a fundamental reason for the existence of search engines in the first place search engine spiders crawl billions of Web pages to help deliver the most relevant content to users.

Recommended content creation guidelines are:

• The keyword phrase density is crucial for page optimization. Proper density is about 5 percent of the page's copy should be the primary keyword phrase. If a page has more than 400 words, increase the number of occurrences. Similarly, if a page has less than 200 words, decrease the number of occurrences.
• Repeat the primary keyword phrase throughout the page's HTML source, including in the title tag, meta data, image ALT attribute, body copy, and links on the page.
• Keep the keyword phrase intact. Breaking up the phrase, or changing the order of the words within the phrase, will make it less relevant. For example, if "blue seo widgets" were the targeted keywords phrase, "bargain blue seo widgets" would be a valid term, but "seo widgets that are blue" would not be as benificial.
• Other nouns or keyword phrases on the page should not be more prominent or be more frequent than the primary keyword phrase.