Your free guide to search engine optimization.
What will SEO do for my site, my visitors, and me?
To return relevant results, search engines must index billions of Web pages. To do this, they send out computer programs, commonly referred to as search engine spiders or robots, to "crawl" the Web. To rank high in search results pages and to reap the marketing benefits from that visibility, a company should make all relevant pages of the website accessible to these spiders. With each modification that opens up the website, the number of indexed pages increases and more prospective users find relevant content, which in turn increases traffic from the search engines.
Before implementing any SEO recommendations based on your chosen targeted keyword phrases, a company should
address any technical issues preventing search engine spiders from accessing portions of the website,
or in some cases, the entire website.
