BabylonCreations
seo.babyloncreations.com
Your free guide to search engine optimization.
When browsing a website, people most often rely on the site's navigation to orient them, so a
complex URL name is not explicitly detrimental to their opinion of the website. However, search
engine algorithms rely on URLs and information contained within them to understand a website. The
likelihood of search engines displaying a website in their search results strongly depends on the presence
of any keyword phrases within the URLs. Research shows that the URL naming structure of a website is
one of the top factors in determining rankings; therefore, URLs should always be as clean, concise,
and informative as possible.
